Whether you’re bootstrapping from a garage & getting whiteboards from the dump, or starting fresh after a successful exit, building your business is no easy task; it can be an exhilarating, trying, and sometimes terrifying experience. And with Colorado’s startup scene attracting entrepreneurs and businesses from around the world, competition is fierce.

With everything at stake, there's a critical piece of the equation that's often overlooked: design. By prioritizing design, a business can convey trust in investors, turn buyers into lifelong customers, and build the best places to work. In this session panelists will discuss:

• What’s in a name? Experiences from naming brands and products
• How branding and re-branding contributes to culture
• How important is UX, really?
• Fake it until you make it; the benefits of vaporware
• Fail Fast: Current challenges and lessons learned
• Hiring: Do you need to bring design in house?
• It's okay to ask for help: Working with outside consultants
• Growth: How a brand evolves and matures with the business

Snacks and free swag will be provided!

Panelists:

• Brennan Gilbert, Creative Director @ GoSpotCheck
• Jessica Sherlock, Group Product Manager @ GoSpotCheck
• Evan Huwa, Sr. Marketing Designer @ SendGrid
• Jason Walker, Sr. Design Technologist @ SendGrid

Moderator: Jessica Nolan, Director of Product @ FullContact

Hosted by: GoSpotCheck, SendGrid & FullContact

https://www.gospotcheck.com/https://sendgrid.com/https://www.fullcontact.com/