Digital Marketing Workshop
/
General Assembly
Digital Marketing Workshop
Monday
September
25
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4 - 6pm

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this workshop may be just what you need!

Agenda:

4:00 pm - 5:00 pm: Digital Marketing Workshop - Learn the Essentials.5:00 pm - 6:00 pm: Digital Marketing Case Studies (SEM, SEO, Email, Social, & Programmatic)

Speakers:

Holly Lieberman: Search and digital marketing junkie, tie-dye extraordinaire & hammock lover. All with a hint of entrepreneurial blood. Digital Media Director for Pin Business Network.

Madison Martin: Madison works for the nonprofit Cupid Charities, where she develops and leads the company's digital marketing efforts. With a background in branding and an eye for social media trends, Madison has a strong understanding of how businesses can best utilize online platforms to grow.

Fred Caloggero: Fred is the Sr. Manager, User Behavior & Research at Two Octobers. He is masterful at breaking down complex problems and climbs rocks & ice in his spare time.

Casey LeBrun: Casey is a Content and Conversion Engineer for Revenue River, a digital marketing and sales innovation agency based out of Golden, Colorado. He is a data-driven, marketing jack-of-all-trades with keen attention to detail that translates to larger picture marketing objectives.

Kelsey Cryer: As Director of the SpotX Demand Operations team specializing in client development, Kelsey Kiley leads a team of rockstars who are both buyer advocates and supply consultants - the human touch to the technology connecting the buy- and supply sides of the digital ecosystem.

Map and Directions