Marty Cagan says: “The first inconvenient truth about product is that at least half of the ideas on your roadmap aren’t going to work”. He bases his conclusion on experience working with world-class product teams at companies of all sizes.

What can we do, as founders, builders, or product leaders, to deal with this truth? How can we maximize our chance of building products our customers love? Do roadmaps even make sense in an “agile” world?

Join product leaders from FullContact, Guild Education, and Ibotta for an informal panel discussion about how to design, build, and test successful products.